Interview with Jad Limcaco
I am excited to introduce you to Jad Limcaco. Jad is a Long Beach web designer, he also does graphic design, logos and print design. Jad has served as guest blogger here on INSPIKS and have been featured on websites such as Smashing Magazine and Mashable. He is owner of the popular blog, Design Informer and runs a freelance web and graphic design business called Jad Graphics, he also owns Heart Directed a gallery of art directed blog posts from top designers. Jad enjoys blogging and designing, and sharing his experiences with others. Let’s get into the interview!!
1. Welcome to INSPIKS, please introduce yourself. Could you tell us where you’re from and how you got started in the field of graphic and web design?
Hello everyone, my name is Jad Limcaco and I am a web and graphic designer from Long Beach, CA. I actually got started in design while I was in High School. I got a copy of Photoshop Elements and started playing around with it and I was really fascinated with the things you were able to do with it. I started reading tutorials online on how to do certain things and I just really fell in love with it.
With web design, I was online one day and suddenly got curious as to how this whole web thing worked. So like I did with graphic design, I started reading up on HTML, tables, etc. and just learned it on my own. Then when CSS started to get more popular, I started to experiment with that as well. Pretty much everything I know about design and development was all self-taught.
2. Please tell us a about how you became a Christian . Does your knowledge of the Bible impact the way you approach design?
Well, I grew up in a Christian home and always went to church and Christian school but I didn’t personally accept Jesus Christ until my junior year. It was during a service that the preacher preached a convicting message that just broke me down and I finally got it settled.
Yes, it does in fact impact the way I design. I don’t design for products or things that promote sin or worldliness. It mostly affects me in an ethical way where I won’t design or promote something that goes against anything in the Bible. Hope that made sense.
3.The first thing I recognized about you is your positive attitude and how professional you are when it comes to presenting yourself on the web. As a designer how important is this to you.
Well, to me, it’s very important. As ambassadors of God, we ought to be a good testimony to those around us and I try to reflect that with my online presence as well.

Shift Construction - Business Cards
4. Who are your favorite artists? What impress you most about them?
To tell you the truth, I don’t really have any favorite artists. I really just try to follow many different ones and learn from them. But if I had to choose one, it would probably be Milton Glaser. It was actually a once-in-a-lifetime opportunity for me to be able to interview him on my blog. What really impresses me about him is that he has been designing for over 60 years. That’s a really long time and he’s a man full of knowledge and wisdom.

Naehas - Web Design
5. Design Informer is very popular in the design community and a great source of inspiration, tell us a little about its development and how it has impacted you personally.
Well, Design Informer was started on November of 2009 as a place for me to experiment and write about my thoughts about design/freelancing/etc. It immediately became popular, I’m not quite sure how and a community started to be built around the site. I then started inviting some people to guest post and after a while, it really turned into a community design blog. There’s still a lot of plans I have for Design Informer that I will be implementing in the future.

Design Informer - Design Blog
As far as it’s impact in my personal life, I’m now a lot busier.
But really though, I’m honored to have a blog that has such impact in the design community and I’m really humbled and honored to be able to teach people and inspire people through the blog.

Ask the Expert
6. How important is collaboration with other designers, to the success of Design Informer?
For Design Informer, that was one of the key reasons for our success. Getting other designers to write for me was great as it brought a different perspective/voice to my articles. Also, it allows me to spend time doing other things on the blog besides just always writing. Another benefit of this is that It allowed me to meet many new designers and become friends with them.
7. How are you using social media to extend the brand of Design Informer.
Oh, I’m using it in a big way. Twitter has really been the main source of promotion to Design Informer. I’m really grateful for the over 9,000 followers that follow me on Twitter. You can just imagine that if I promote an article on Twitter, that’s a lot of people who will see it. Also, being a part of the Smashing Magazine Network has really helped me to extend my blog as well.
8. Where do you go to find design inspiration? What are your favorite websites?
I would have to say that two of my favorites sites to find inspiration are Dribbble and Behance. There are just so many talented people there that when I look at my work, it makes me not want to call myself a designer because the quality of their work just blows my mind. As far as my favorite websites, I would have to say Design Informer, haha, just kidding. Really, my favorite sites as of late are
Those are just some of the ones that I can remember from the top of my head.

Covetous - Wallpaper Design
10. Thanks again for providing INSPIKS with this opportunity to interview you. Any final thoughts for aspiring designers out there?
Thank you for having me. To all the aspiring designers out there, remember to work hard, study, practice, and to thank God for giving you the opportunity to be able to design. I have lots of friends who tell me, I wish I can design or do what you do. I always tell them that it’s God who has allowed me to be able to design and has blessed me and allowed me to excel.
Where to find Jad Limcaco on the web?



August 18, 2010 










Wow. This is some great work, Jad. Love the illustrations with Michal Pechardo.
Hadn’t heard of Design Informer, but I’m now subscribed.
Great post!
Love all your works, Jad. It’s nice to know that you are also a Christian. No wonder I find you a peculiar person.
Thanks for this great interview.
I’ve been following Jad for quite some time now. I didn’t know a whole lot about him though. This was awesome. Great interview!
Thanks everyone for reading the interview.
@Mark – Keep up the great work that you are doing with Inspiks.
Awesome stuff man. Always great to see great work from designers who know where their talents come from. Keep it up, and I’ll add designinformer to my read.